| Eugene
Walker, CMP – A Steadfast Pillar to the GMC PCMA Community
In
2003, the GMC PCMA added two new awards, bringing the total number
of annual member recognition awards to four. These awards honor
those GMC members who go above and beyond the call of their PCMA
and career duties. The Pulse will profile each of the
2003 award winners in upcoming issues of the Pulse.
This month, we’re having a conversation with Eugene Walker,
CMP, winner of the 2003 Pillar Award.
The Pillar Award recognizes a chapter member who supports the
chapter through their consistent participation. One of the many
attributes of a Pillar award winner is significant contributions
to the advancement of the industry. Guiding and mentoring PCMA’s
student members to become industry professionals is one of the
best ways to advance our industry. During his four-year tenure
with the Greater Midwest Chapter, the Student Membership Committee
went from a fledgling start-up idea under the Awards Committee
to becoming a premier, stand-alone working GMC committee with
the largest student member participation in the country. I recently
sat down with Gene to discuss how the committee achieved such
significant growth – and to learn a little more about the
man leading and cheering the committee’s success.
CL: Gene, what was your start into the hospitality industry?
EW: I was a math pre-med major at Cornell University.
I kind of liked dentistry and thought about becoming a dentist.
During a break in my college career, a few of my professors suggested
that I transfer to the Hotel School at Cornell. The idea intrigued
me and (my hospitality) life began. During my time at Cornell,
I held various internships, including managing three German restaurants
and being a front desk management trainee at the Plaza Hotel in
New York City.
CL: What brought you to Chicago?
EW: After spending eight years with the Greater
Boston CVB as convention services and housing director, I had
a desire to do more in a sales capacity. Boston had just decided
to open a Chicago Regional Sales Office and offered me the #2
spot. And here I am.
CL: I know you’ve enjoyed your time in Chicago. Do
you have any regrets about moving to Chicago or becoming a part
of the ever-changing hospitality industry?
EW: No regrets. Well, the only ‘possible’
regret is that I have not been able to also pursue my love of
teaching. I taught junior-high and high school students in Guyana
during two college summer breaks. I have also served as an instructor
and mentor within various organizations over the year.
CL: That’s a great segue into discussing your involvement
with the GMC PCMA Student Membership Committee. How did you choose
that committee to join when you first became a member of PCMA?
EW: I joined the Membership Committee. I was
then asked by the board liaison to become chair of a new sub-committee,
Student Membership.
CL: Why were you, a relative newcomer to GMC, asked to head
this new initiative?
EW: Probably because of my experience in working
with young people. During my tenure with Boston, I was on the
advisory board of the Boston Academy for Travel & Tourism.
I set up the first mentoring program for Academy Students. In
addition, I was active with the Boston Private Industry Council
(PIC). The PIC had developed a minority management program for
people of color working in non-management positions within the
hospitality industry. I gave the opening General Session for the
program for two consecutive years.
CL: Wow, I guess you did have the background to chair this
committee. Kudos to the board liaison and committee chair to see
your talents and let you run with it. So, now you’re the
chair. What were the first steps to get things off the ground?
EW: I immediately began to recruit members.
The committee needed people who had a vested interest in students.
I went to college hospitality program professors within our region
and two schools jumped on board. We had both planners and suppliers
who needed interns and new employees. There were also other PCMA
members looking for a committee to join and knew me so they came
on board, as well.
CL: I’m surprised that with the success of the committee,
the committee did not grow to be as large as say…Community
Services.
EW: We decided to keep it small because we needed
to determine our mission and develop a plan. More could be accomplished
in a smaller, working group. Our first order of business was to
contact PCMA Headquarters and get their national agenda for student
membership. We involved the PCMA national membership/student membership
coordinator. We learned that the Southwest/Pacific Chapters and
the Lonestar Chapters had the highest numbers of student members
to date. We talked with those chapters to get some ideas, as well.
So after doing our homework, we came up with our goals. They were:
a) Figuring out what would attract students to join PCMA; b) find
and solicit internships for these student members; and c) come
up with a list of schools and hospitality programs to find student
members. The tasks were delegated amongst committee members and
we went to work.
CL: And your work yielded great success and new student
members in pretty large numbers. How did this small sub-committee
become a stand-alone working GMC committee?
EW: Once it was recognized that GMC had the
largest student membership in the country, the GMC Board decided
to make Student Membership a stand-alone committee. We were asked
to answer questions about how we grew the membership during the
National Membership Committee Meeting during the 2002 PCMA Annual
in Anaheim.
CL: And that is where you were also acknowledged during
a general session for your committee’s accomplishments and
hard work, right.
EW: Right (with a shy smile and blush).
CL: Don’t go getting modest on me! Seriously though,
isn’t it hard to let go of being chair of this committee?
You put some hard work into building it to what it is today.
EW: Nope! I could have stayed on as a committee
member; however, it was time for someone else to take over and
give the committee the “umph” needed to take it to
the next level. I also get a chance to do something different.
The key for me is helping others. So now I’ve joined Community
Services.
CL: I see. Good for you. Community Services is very lucky
to add such a talented person with a giving spirit to their terrific
team. And I am sure that those students (and those committee members)
you helped will keep you in the loop.
As a parting comment, what advice would you give to a new
member of PCMA?
EW: Get involved in a committee. Find one that
is of interest to you and speaks to your heart. Be a contributor
and you will get more out of your PCMA experience.
CL: Gene, thanks for your time and your insights.
Cherai Lewis
cmlewis.enteract@rcn.com
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